CASE STUDY · TRAVEL PROJECT
Over five days in Bali I followed the Sales Training Academy team, capturing their full training experience – from sunrise mindset sessions and workshops to villa hangs, content days and final testimonials.
Scroll down to follow the trip day-by-day – from first walk-through of the villa to the final testimonial recordings.
DAY 1 · ARRIVAL
As the team landed and settled into the villa, my focus was on establishing the visual tone of the week – environment shots, details around the space, and early moments between the team that would later pay off in the final edit.
We captured first impressions, walk-throughs and natural interactions that gave viewers a feel for what it’s like to actually be there.
DAY 2 · TRAINING IN MOTION
Day 2 was all about the work: live sessions, drills and coaching. I moved quietly around the room to catch reactions, micro-expressions and moments where things “clicked” for people – without breaking the flow of the training.
Most of the mid-length talking pieces and cutaways for social came from this day.
DAY 3 · GROWTH & CHALLENGE
This is where emotions got real. Attendees were pushed through objection handling, roleplays and confidence drills. Visually, it meant lots of tight framing: hands, eyes, body language and raw reflections between sessions.
These shots became the spine of the narrative – showing the “before and after” without needing to over-explain it on screen.
DAY 4 · HERO CONTENT
We turned the villa into a mini studio, blocking out light, choosing angles and building a look that felt premium but still “Bali real”.
I filmed individual interviews, group moments and short, punchy lines designed specifically for Instagram, LinkedIn and future campaigns.
DAY 5 · WRAP & REFLECTION
On the final day we focused on closures – final reflections, thank-yous, and the kind of small moments that give a film warmth at the end.
By this point everyone was comfortable with the camera, which always leads to better, more honest content.
BEHIND THE SCENES
Trips like STA Bali move quickly. There’s no “reset and do that again”. My approach is to build a loose structure with the team before the trip, then respond in real time — following the energy, not forcing it.
Across the week I balanced three things: documenting honestly, staying invisible when I needed to, and making sure we had everything required for a strong final edit.
A full content package built from one trip – ready for social, sales and branding.
A narrative recap tying together training, environment and personal stories.
Vertical cuts built around hooks, insights and emotional beats.
Attendee stories focused on trust, transformation and real outcomes.
Clean shots, stills and snippets the team can reuse across campaigns.
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