Hero case study video
1–2 minute landscape edit for website, DMs, and sales conversations.
Case Study · Fitness
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MyGym Fitness — Functional Training Workshop
How we turned one high-intensity functional training workshop into a repeatable content engine that sells the MyGym experience on autopilot.
Shoot length1 day
Core deliverables1 + 4
FormatsIG · Web
Overview
Turning "that one session" into a long-term asset.
MyGym's Functional Training Workshop is one of their signature offerings — high energy, coach-led, and built around community. The challenge was capturing that energy on film without disrupting the session, then turning one day of shooting into months of usable content.
We designed the shoot around the flow of the session — capturing coaching cues, group energy, and post-session reactions without getting in anyone's way. The result: a hero case study video, four vertical reels, and a set of stills the team uses across web, socials, and paid ads.
Deliverables
What MyGym walked away with
Short-form reels (x4)
Vertical edits for Instagram + TikTok — coaching, community, intensity, member stories.
Photo stills
Exported frames for feed posts, story sequences and paid ads.
Content roadmap
Guidance on how to deploy each asset over the next few months for maximum impact.
Want to put your gym's best session on film?
If you're running workshops, challenges or signature classes that deserve more than a shaky phone video — let's build you a case study that actually moves memberships.